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Our Trust-Based Advertising™ System Combines Ads, Funnels, Email, Nurture, Content & Sales Process Optimization To Help You Break Past Revenue Walls by dropping CAC & Increasing LTV
Trusted By 40+ Companies That Sell High-Ticket Products & Services
In Ad Spend Managed
In Revenue Generated For Clients
Average CAC Reduction In 60 Days
industries & Verticals Serviced
You’re paying more than ever for ads… but getting worse results. Your CPL keeps climbing, while your leads show up cold, unqualified, and uninterested.
One week you’re profitable, the next you’re scrambling to figure out what broke. You tweak audiences, change creatives, throw new angles at the wall - but nothing sticks.
Your ad account feels like a slot machine, not the “predictable acquisition channel” everyone says it should be.
You’re spending more to acquire each customer than they’re worth. And if you try to scale, that CAC doesn’t just stay bad - it gets worse. Profit vanishes.
Growth stalls. And every marketing move starts to feel like you actually have 0 idea if it’s going to work or not.
Most acquisition systems are fragmented and not engineered to build trust… You have one team running ads, another building funnels, a copywriter writing emails, and maybe someone else doing sales enablement (if at all).
Nothing’s aligned. Nothing’s optimized around real revenue-driving metrics. And worst of all - there’s no trust being built along the way.
Your funnel might get clicks… but no one’s primed to buy.
Your ads might look pretty… but the leads show up skeptical or ghost your sales team.
Your nurture emails go out… but they’re not shifting beliefs or removing objections.
Because it’s easy to get traffic. Even easy to get leads and booked calls.
But getting the right prospects - at a good price - who actually show up warm and ready to buy?
That’s the hard part.
And it’s not your media buyer’s fault… Or your closer’s.
They’re working with what they’ve got.
The real issue is: Your system isn’t engineered to work together as one cohesive unit, with one goal: Building trust that moves the sale forward.
And when that’s the case?
ROAS collapses. Sales slow. Growth stalls. And every dollar you spend on ads feels like lighting cash on fire.
We fix the broken handoff between the opt-in and the sales call - the part of your funnel
that makes or breaks your ROAS…
Introducing: The Trust Based Advertising System™
A complete, done-for-you ad system that doesn’t just get more leads…
It gets the right leads to show up pre-framed, educated, and ready to buy - so your sales calls convert and your ad spend compounds.
Here’s what that actually looks like 👇🏻
Your ad isn’t just about “grabbing attention” - it’s the first step in creating trust. We build creatives designed to attract the right buyer and set up the close before the click.
Scroll Stopping Visuals: High-converting creatives built to catch the eye and attract your ideal prospect - so you’re not just getting more clicks, but better ones.
Buyer-Led Contextual Messaging:
Copy that speaks directly to the person most likely to buy. No gimmicks - just real messaging that resonates with real buyers.
Rigorous Creative Testing:
Constant testing and creative updates so your ads never fatigue - and you never run dry. All done without needing you on camera 24/7.
Most funnels are either leaking leads or turning them cold. We rebuild yours to warm up traffic, remove friction, and move the right people to sales fast.
72-Hour Test Cycles: We run new split tests every 72 hours so your funnel is always improving - not just sitting there “hoping” to work.
Leak-Proof Your Funnel: We diagnose and eliminate every drop-off point, so more leads stay warm and keep moving forward.
Data-Backed Scaling:
Funnels built for scale, guided by real data - not hunches. If it doesn’t move CAC, ROAS, show rate, qualified rate, or close rate… we don’t waste time on it.
This layer pre-frames, educates, and nurtures your leads before they ever hit your sales team - so they arrive warm, informed, and ready to buy.
Pre-Sale Content That Converts: Retargeting and pre-sale campaigns that shift beliefs, handle objections, and build trust before the first word on the call.
Trust Assets That Do the Selling:Case studies, breakdowns, videos, nurture emails, documents, that educate leads and answer questions before you, or your closers, have to.
Leads That Close Themselves (Almost): Your sales team will start hearing “I already knew I wanted to buy” instead of “what do you guys actually do?”
We don’t just deliver leads - we make sure they’re actually closeable. Your sales team gets aligned, armed, and never blindsided.
Pixel Conditioning & Quality Leads: We train your ad account to only target QUALIFIED leads, not browsers - so you get leads who show up and convert, not just waste your time.
Sales Feedback Loops: Live feedback from your team is looped back into the system - so messaging gets sharper and targeting stays dialed.
Close More, Chase Less: Better leads + better framing = shorter cycles, higher conversion, and less time wasted on tire-kickers.
We don’t just help you grow - we help you keep what you grow. Everything is designed to protect margin as you scale.
Test Fast. Grow Faster: We run aggressive, structured testing to uncover scalable angles, audiences, and offers without wasting time or budget.
Scale Without Bleeding Profit: We track margins like hawks - so you can spend more only when it makes sense. Growth should increase profit, not kill it.
Expand with Confidence: We help you tap into new audiences, markets, and messaging variations once the core is stable.
Most brands leak profit after the first sale. We help you fix that -and keep making money from every customer you’ve already paid to acquire.
Strategic Upsell & Cross-Sell Systems: Plug in high-converting offers that bump your AOV and add revenue without any extra ad spend.
Retention Marketing Automation: Automated post-purchase email/SMS flows that build loyalty, drive repeat orders, and bring buyers back again and again.
Continuous Value Expansion: Maximize profitability per customer, creating predictable, compounding revenue over time.
Here are some of our averages across 40+ client accounts in 21 different verticals.
Within 60 Days By Installing Our Full End-To-End Trust Based Advertising System.
Our System Shrinks Sales Cycles By 35% On Average By Pre-Framing, Educating, & Building Trust With Leads BEFORE The Sales Call or Purchase Point (not just relying on sales to overcome objections and chase leads around)
By Implementing Our Trust-Building Nurture Flows, Content Campaigns, & Sales Process Optimizations, our clients on average see a 20%-45% Boost In Show Rates
Our clients see an average 5%-15% boost in close rates from cold traffic by Increasing Quality Through The Funnel & Deploying Trust Assets To Warm Up Prospects
By focusing on dropping acquisition costs on the front end AND maximizing backend upsell and retention systems to help you increase LTV, we strive to achieve a base LTVGP : CAC ratio of 3:1, meaning you NET $3 for every $1 it costs to acquire a customer.
We continuously optimize your front end and back end acquisition systems to ensure you are generating a 3x-5x+ return on your marketing dollars so you can scale predictably.
If you’re trying to scale your ads but keep dealing with…
Unqualified leads that barely show up to sales calls in the first place and when they do they show up insanely cold, just “shopping around” or “looking for information”.
A declining ROAS and inconsistent ad performance every time you try to scale
Rising Cost To Acquire Customers and shrinking margins You’re not alone.
And you want to know the two main reasons for this?
1. Your acquisition system doesn’t create trust
2. You have a fragmented/broken marketing system
To scale ads with cold traffic, multiple different things need to work together all at once.
Ads Creatives
Media Buying Strategy
Funnels
Conversion Mechanisms
Email marketing
Nurture Flows
Sales Process Optimization
Backend LTV Drives, Crossells, & Upsells
It’s a lot, I know.
But the truth is ALL of this has to be dialed in, optimized, congruent, and flow together to actually scale.
If you have one leak in the system… there goes your ROAS.
And guess what? To get someone to convert through ads or upsell to a higher tier, they HAVE to know, like, and trust you.
So EACH component of the system SHOULD have different elements of trust building woven in to accomplish that.
That’s what our system does.
We get you leads for cheaper costs by optimizing your front end acquisition system, get those leads to show up to calls and convert to customers at higher quantities by manufacturing trust with them, AND make those customers worth more to you on the backend so you can scale quicker.
AND again… most companies leave THOUSANDS on the table by not focusing on retention and backend LTV drivers (like upsells, cross sells, etc.), and don’t have systems in place to capture these.
Now, to make this distinction painfully clear…
Focus on singular isolated services like ads or creatives but miss the whole picture
Optimize for vanity metrics (CTR, CPC, CPM)
Send cold, unqualified traffic to sales calls & hope that “sales will handle it”
Disconnected marketing and sales efforts
No backend monetization, LTV driver, or upsell strategies
Constantly changing creatives to chase results
Focus on volume and lead count instead of QUALITY and closes
Long ramp-up before ROI
Focus on singular isolated services like ads or creatives but miss the whole picture
Optimize for CAC, ROAS, show rate, close rate, LTVGP:CAC.. Metrics that ACTUALLY move your business forward
Pre-frame and warm leads so they show up ready to buy (no tire kickers)
Tight alignment between ads, funnel, nurture, and sales team
Built-in upsell, cross-sell, and retention systems
Full-system testing every 72 hours for sustainable scale
Condition pixel for lead quality and buyer intent
Emphasis on FAST results within 30 days
We Reduced Paid House Media's Cost Per Call By 68% In 2 Weeks
We Are Currently Generating STAXX (A Fractional CFO Firm) A Blended $165 Cost Per Qualified Call
Max Sturtevant At Well Copy Made $10,000 In One Day From A Low-Ticket Funnel ($27.2k to Date & Counting)
$297,323 Through VSL Call Funnel For A Day Trading Community
Webinar Funnel Generated $511,200 In Revenue
Generated 47 MQL Leads & 10 Booked Calls On A Brand New Offer & Account For Hourglass Advisors
$70,299 On A Low-Ticket Product Funnel System (Mini-Intro Course)
$608,415 Through One Low-Ticket Product Funnel System (Selling A Swipe File)
$39,269 From One High-Ticket Product Launch (Holiday Season Offer Only)
$78,011.50 From A Stack Of Offers On A Call Funnel
Care Catalyst Up 82% In Revenue On A Brand New Offer With Cold Traffic
$33,341 (And Counting) For Max Sturtevant's Recent Course Funnel Launch
$10K MRR Through One Low-Ticket Community Funnel
$97,250 In Revenue From One VSL Call Funnel In 3 Months
$24.1k Revenue off of $4K in Ad Spend (6.14) ROAS On Week 1 of Launching a New Series of Funnels (Low-Ticket, Community, & VSL Call Funnel)
$139,865 Through One Low-Ticket Community Funnel
$191,043 Through One High-Ticket VSL Call Funnel
$65,699 Through One VSL Call Funnel
One VSL Call Funnel System Generated $1,200,000 (Coaching Offer)
We Reduced Paid House Media's Cost Per Call By 68% In 2 Weeks
Here’s how we build your full-scale acquisition engine in 90 days or less:
Install our Full Trust-Based Advertising System (Funnel, Ads, Email, SMS, Trust Assets, Sales Optimizations, Retargeting Campaigns, & Content Strategies)
Run Our “Cash Injection” play to bring in new cash from your existing audience and email list who are sitting on the sidelines.
Identify and eliminate the biggest revenue bottlenecks across your current system
Launch new creatives, retargeting, and funnel optimizations within the first week
Build robust data-tracking and attribution dashboards
Begin pre-framing campaigns to boost show rate, trust, and lead quality
Goal: Immediate CAC drop & ROI lift within the first 30 days. Our goal is to make you excessively more than what you pay us and how much you put into ad spend in return.
Deploy second wave of creative and funnel split-tests
Refine nurture flows, retargeting, and email sequences
Align sales and marketing feedback to improve close rate and prospect quality
Develop and deploy new trust assets based upon sles call reviews and sales team feedback
Begin testing backend monetization opportunities (upsells, mini-offers, etc.)
Goal: Boost show rate, increase close rate, and scale ad spend to new levels profitably
Lock in winning creative, funnel, and nurture combos and SCALE them
Launch backend retention & LTV drivers (cross-sells, email flows, etc.)
Expand audiences, messaging, and targeting options to reach new people
Launch follow-up conversion campaigns to turn “lost leads” into buyers
Begin testing backend monetization opportunities (upsells, mini-offers, etc.)
Tighten data tracking around core metrics: CAC, ROAS, show rate, LTV
Goal: System ready to scale with confidence
Identify new segments, cold audiences, and creatives for expansion
Continuously iterate ads off of sales team feedback, common objections, and common questions from prospects.
Refine and duplicate what’s working across new channels
Layer on new conversion mechanisms
Continue testing and optimizing ads and funnels with our 72-hour testing cycles
Compound backend value through trust and retention systems
Goal: Predictable, profitable growth with complete system ownership
Day 1–30
Install our Full Trust-Based Advertising System (Funnel, Ads, Email, SMS, Trust Assets, Sales Optimizations, Retargeting Campaigns, & Content Strategies)
Run Our “Cash Injection” play to bring in new cash from your existing audience and email list who are sitting on the sidelines.
Identify and eliminate the biggest revenue bottlenecks across your current system
Launch new creatives, retargeting, and funnel optimizations within the first week
Build robust data-tracking and attribution dashboards
Begin pre-framing campaigns to boost show rate, trust, and lead quality
Goal: Immediate CAC drop & ROI lift within the first 30 days. Our goal is to make you excessively more than what you pay us and how much you put into ad spend in return.
Day 30–60
Deploy second wave of creative and funnel split-tests
Refine nurture flows, retargeting, and email sequences
Align sales and marketing feedback to improve close rate and prospect quality
Develop and deploy new trust assets based upon sles call reviews and sales team feedback
Begin testing backend monetization opportunities (upsells, mini-offers, etc.)
Goal: Boost show rate, increase close rate, and scale ad spend to new levels profitably
Day 60–90
Lock in winning creative, funnel, and nurture combos and SCALE them
Launch backend retention & LTV drivers (cross-sells, email flows, etc.)
Expand audiences, messaging, and targeting options to reach new people
Launch follow-up conversion campaigns to turn “lost leads” into buyers
Begin testing backend monetization opportunities (upsells, mini-offers, etc.)
Tighten data tracking around core metrics: CAC, ROAS, show rate, LTV
Goal: System ready to scale with confidence
Day 90+
Identify new segments, cold audiences, and creatives for expansion
Continuously iterate ads off of sales team feedback, common objections, and common questions from prospects.
Refine and duplicate what’s working across new channels
Layer on new conversion mechanisms
Continue testing and optimizing ads and funnels with our 72-hour testing cycles
Compound backend value through trust and retention systems
Goal: Predictable, profitable growth with complete system ownership
